The Brief
A broad lighting range needs to communicate technical features at a glance while keeping the product visible and the ATAK identity consistent across formats.
ATAK
A packaging language for portable lighting
- Practice
- Packaging Design · Information Hierarchy · Print Production
- Focus
- Retail Packaging
Project Overview
The Approach
A black field, yellow accents, large product names and compact feature modules. The same structure works on boxes and hanging cards.
The Craft
From small clip lights to larger rechargeable lights, the hierarchy scales with the package while specs stay in the same place.
Gallery 01 · 802 Windproof Butane Torch
One package, up close.
Full front and back artwork, with three details called out.
Clean Design
Bold type and yellow accents make the product name easy to scan.
Lifestyle Imagery
An in-use photo shows the torch lit and held in hand.
Iconography
Four icons make the torch’s key features easy to scan.
Gallery 02
The Packaging Family
More packages from the range.