The Brief
Gauges, valve caps, inflators and kits in different pack sizes need one look without hiding the buying information.
Vortex
Tire and air accessories in three languages
- Practice
- Packaging Design · Information Hierarchy · Print Production
- Focus
- Retail Packaging
Project Overview
The Approach
A black and yellow framework across cards, kits and accessories, with large product photos so shoppers can compare quickly.
The Craft
Fixed rules for the header, color, type and placement; each item gets its own photo and specs.
Gallery 01 · W7944 dial tire gauge
One package, up close.
Full front and back artwork, with three details called out.
Clean Design
Bold type makes the three-language title easy to scan.
Lifestyle Imagery
A photo at the wheel shows how the gauge is used.
Iconography
Simple icons make TPMS and vehicle compatibility easy to scan.
Gallery 02
The Packaging Family
More packages from the range.