Tommi Keyes

SureBilt

Auto body and utility tools in English and Spanish

Practice
Packaging Design · Information Hierarchy · Print Production
Focus
Retail Packaging
SureBilt project overview

Project Overview

01

The Brief

Auto body tools and utility products across cards, boxes and bag labels need to look like one family.

02

The Approach

White background, bold black type and red accents. The brand badge anchors every format; photos and details flex to the space.

03

The Craft

Short feature copy plus in-use photography. English and Spanish versions share the same layout.

Gallery 01 · AZ30 7-piece auto body repair kit

One package, up close.

Full front and back artwork, with three details called out.

SureBilt badge, auto body repair kit title and red hexagonal bullets

Clean Design

A bold title and red hexagonal bullets separate the product name from the details.

Gloved hands using a hammer and dolly to shape sheet metal

Lifestyle Imagery

A workshop photo shows the hammer and dolly in use.

SureBilt lighting badges for lumens, color temperature and wattage equivalence

Feature Callouts

A separate lighting package uses bold badges to make specs easy to scan.

Gallery 02

The Packaging Family

More packages from the range.