The Brief
An identity for a Seattle record label.
Swaying Needle
Wordmark and colorways for a Seattle record label.
- Practice
- Logo Design · Typography · Brand Applications
- Focus
- Brand Identity
Project Overview
The Approach
A wordmark that works as a full lockup, a compact version and on merchandise.
The Craft
Colorways for white, yellow and green backgrounds.
Gallery 01
The Identity
The wordmark and its colorways.
Gallery 02
Brand in Use
Concept merchandise showing how the identity carries onto real products.