Performance Tool
One brand, every touchpoint.
I’ve designed across Wilmar’s Performance Tool brand: retail packaging, master and seasonal catalogs, sell sheets, signage, trade show graphics and digital campaigns. The goal is simple—wherever a customer meets the brand, it looks and reads like the same company.
- Company
- Wilmar LLC
- Role
- Graphic Artist & Marketing Coordinator
- Touchpoints
- Packaging · Catalogs · Flyers · Signage · Trade Shows · Web & Social
Packaging
Master Catalogs
Seasonal Specials
Retail packaging for a large product portfolio.
Product-first imagery, clear naming and consistent brand placement connect very different products—from boxed power tools to hanging packs and small accessories.
Explore Performance Tool packaging →
400 pages that stay easy to scan.
Two editions of the Performance Tool Master Product Catalog, each with 4,000+ SKUs. A repeatable grid, clear product groupings and consistent specification styles keep dense pages readable.
Explore the master catalogs →
Seasonal offers, front and center.
Spring & Summer and Fall & Winter sale catalogs that bring each season’s promotions forward while staying recognizably Performance Tool.
Explore the seasonal specials →
One product line, one clear page.
Sell sheets built around a single product story, like the Go-Thru screwdriver sets: the product, the key features and the details a buyer needs, in that order.
Explore the Flyers →
The same campaign, on every screen.
Website banners and social posts follow a simple reading order—product, message, then supporting details—so a promotion stays clear at any size.
Explore Web & Social →The brand at full scale: AAPEX.
Every year I design the signage and choose the merchandise for the Performance Tool booth at AAPEX, the largest automotive aftermarket trade show in the U.S. Each fixture is built around one category, with a lit header that names it and lists what’s on the pegboard, so buyers can find a product line from across the aisle.
