Performance Tool

Retail packaging for a large product portfolio

Hundreds of very different tools need to read as one brand on a crowded shelf and stay practical to produce.

Product photo first, a clear name, and the PT logo in the same place on every package, from boxed power tools to hanging packs.

I handle the photography, feature callouts and print specs together, so each file is both the sales surface and the production file.

Gallery 01 · W2015 adjustable jet flame torch

One package, up close.

Full front and back artwork, with three details called out.

Bold type and a red accent organize the bilingual product title.

A close-up shows the torch heating a fastener.

Graphics highlight heat output, refillability and fuel capacity.

Gallery 02

More packages from the range.