Tommi Keyes

Pro.Point

Boxed mechanic’s tool sets in English and French

Practice
Packaging Design · Information Hierarchy · Print Production
Focus
Retail Packaging
Pro.Point project overview

Project Overview

01

The Brief

Boxed tool sets need to show exactly what’s inside while looking like one range on the shelf.

02

The Approach

Dark background, straight-on product photography and a fixed information band. Branding and specs sit in the same place on every box.

03

The Craft

The layout stretches to different set sizes and box proportions without changing the hierarchy.

Gallery 01 · 106-piece mechanics’ socket set

One package, up close.

Full front and back artwork, with three details called out.

Pro.Point badge above the English and French socket set titles

Bilingual Hierarchy

Bold English and French titles sit beneath the brand badge.

Sockets and ratchets arranged in fitted trays

Product Photography

A close-up shows how the sockets and ratchets fit in their trays.

Safety icons, tool features and color-coded size ranges

Feature Callouts

Icons and color-coded blocks make features and sizes easy to scan.

Gallery 02

The Packaging Family

More packages from the range.