Tommi Keyes

Master Catalogs

Two 400-page editions of the Performance Tool product catalog

Practice
Editorial Design · Layout Systems · Print Production
Focus
Catalogs & Editorial Design

Project Overview

01

The Brief

Performance Tool’s full line in one book: 4,000+ SKUs across 400 pages, organized so readers can find and compare products fast.

02

The Approach

Products are grouped by category on one repeating grid, and every listing follows the same order: photo, name, item number, specs.

03

The Craft

A new edition every two years. Shared type and spec-table styles keep 400 pages consistent and make updates manageable.

Gallery 01

Two Editions

Volume 4 (2024) and Volume 5 (2026).

Volume 4

2024 Edition

  • 400 Pages
  • 4,000+ SKUs
Performance Tool Master Product Catalog, Vol. 4
Performance Tool Master Product Catalog, Vol. 4
Volume 5

2026 Edition

  • 400 Pages
  • 4,000+ SKUs
Performance Tool Master Product Catalog, Vol. 5
Performance Tool Master Product Catalog, Vol. 5
Gallery 02

Inside the Catalogs

Photography, product copy and spec tables on one spread.

Vortex tire inflators and roadside assistance kits
Vortex tire inflators and roadside assistance kits
Mechanic’s tool sets and component specifications
Mechanic’s tool sets and component specifications
Impact socket sets and drive accessories
Impact socket sets and drive accessories